Going digital – disruption and change in Business Schools

Dr Keith POND, EOCCS Director, EFMD Global Network

  • When: 18th of September, 11 am – 1 pm including lunch
  • Where: Surrey Business School, Rik Medlik Building, 66MS03

In this workshop we introduce the EFMD Online Course Certification System (EOCCS –  EOCCS has certified courses from 19 Business Schools and Corporate bodies since its launch in 2016.  Focused on Business and Management education the award covers MOOCs, courses that are part of online or heavily blended programmes of study and a stand-alone business courses.

EOCCS represents a commitment to development of Technology Enhanced Learning amongst EFMD members and our wider community.

EOCCS has matured in its three years of existence and, like the environment it inhabits, has learned valuable lessons as it moves towards a goal of establishing a global standard in online business education and incorporation of lessons learned in EPAS and EQUIS reviews.

We consider some of the key lessons we have learned from the many courses reviewed and the strategic, practical, technological and cultural challenges that await traditional universities as they aspire to establish themselves as online or blended providers.

A key observation recognises the power and prestige of the faculty academic in a “traditional” system and the barriers to change that regulatory, financial, branding and cultural considerations throw up.

With particular focus on strategic planning, barriers to adoption, cultural and practical steps to effective change the workshop engages delegates in a discussion of the key barriers to and enablers of “going digital”.  It goes on to consider the practical issues generated by the discussion.

Case studies from the EOCCS experience illustrate some key steps on the journey to institutional change including:

  • Top down and bottom up pressures,
  • Branding and reputational issues,
  • Partnerships and “go it alone” solutions,
  • Faculty resistance,
  • Effective staff development and support.


I am a former Manager with Midland Bank plc and as a full-time Senior Lecturer in Banking and Economics at Loughborough University and EOCCS Director for EFMD.  I have accumulated 40 years of experience in Business and Banking education, Higher Education management and teaching innovation.  I am passionate about sharing experience with peers and frequently present at learning and teaching conferences and seminars.

I am a Fellow of the Chartered Institute of Bankers (now LIBF) and a Senior Fellow of the Higher Education Academy. I have been working with LIBF as a member of its Academic Board and am a Certified Management and Business Educator awarded by the Chartered Association of Business Schools.

In 2017 I stepped down as inaugural Associate Dean Teaching (2010-2017) at the School of Business and Economics at Loughborough University and now focus on on-line education as EOCCS Director, for EFMD Global Network, in educational consultancy and facilitate the 2019 Leaders in Learning & Teaching for Chartered ABS.

If you would like to register for this workshop, please email