Tom Cairns

Tom Cairns

Tom Cairns is an Executive with nearly 40 years of experience with major Industry leaders, mainly but not exclusively, in the IT Industry. Tom’s roles focused on leading and managing sales and marketing organizations across the West, Central and Eastern Europe, Russia, Middle East, Africa and selected Asia Pacific territories, driving new revenue and increased profit for vendors and their channel partners.

He formed SalesTechnique Ltd. 3 years ago as a business consulting and education company. In todays’ rapidly changing markets and customer buying behaviours driven mainly by new digital technology, he wanted to share his knowledge and industry experience to help companies increase skills and so transform their sales, marketing and management teams to reach their desired business outcomes and KPI’s.

He really enjoys consulting with business executives to help build a high performing sales culture within their company sales, management and sales support teams. “We are all in sales now” to quote Daniel H Pink. His research and others indicates that the new technologies are changing our business models and our customer buying behaviours. This is a great business opportunity for those who grab it. New business approaches and management skills are required for this task and developing these with clients is what he does best.


Managing Director
SalesTechnique Limited

EMEA Sales Leader, Software Group, Channels

EMEA Business Unit Executive, Sales Performance

EMEA Sales Director
Lotus Development

Sales Manager UK
Apple Inc.