A senior lecturer with International Business College, Dongbei University of Economics and Finance, Na Zuo holds Master’s Degree in Marketing from Massey University, New Zealand, and Postgraduate Certificate in Management Education from University of Surrey, UK. Na has rich industrial experience in sales and marketing, procurement, supply chain and category management. She has worked in various managerial positions for New Zealand, Australian, Chinese and the US corporations. Her current research looks at management education, supply chain and digital consumer behaviour. Na’s work appears in Asia Pacific Journal of Marketing and logistics, Journal of Management and Entrepreneurship, Mobile Platforms, Design, and Apps for Social Commerce, Australia New Zealand Marketing Academy Conference.
Apart from teaching and research, Na also acts as Managing Director of New Zealand Marketing Consulting Limited. She is passionate about bridging business gaps between East and West by assisting SMEs around the world to explore business opportunities in China.